Vibin’ Festival

India’s Largest Gen-Next Fest

ABOUT

Vibin’ Festival was conceptualized as the largest Gen-Next Festival in India, curated by TribeVibe – a property of BookMyShow, for students aged between 13-25. The aim of the festival was to create an event exclusively for and curated by the student community. The event was organized across 7 cities in India with 50+ top artists across genres like music, dance, stand-up, poetry, and much more, and stalls across categories like food, fashion, art, and gaming.

SERVICE

Festival IP Branding

Web Design

Wordpress Development

INDUSTRY

Events & Entertainment

CHALLENGE

Get Everybody Vibin'

To create an impactful design that would resonate with the target audience.

To construct a seamless design system that could flow across all the elements of the brand, both online and offline, creating a cohesive and unforgettable experience.

To conceptualize the space experience and merchandise design that would create a clear winning differentiator among all the events in the category.

To design and develop an offbeat, easy-to-navigate website while ensuring never-before-seen designs with seamless content integration.

SOLUTION

Pop Culture 
At The Core

We understood the importance of adding intricate elements to the overall design that would allow us to position the festival and connect with the youth and hence multiple Gen-Z elements and tonality were adapted seamlessly across all designs.

BRAND IDENTITY

An Identity That Would Set The Vibe

To establish the identity of the brand, a font-based logo was chosen with a weighty font with elements that could be used across all fest-related collaterals. Artistic designs were created for artist introductions, and gen-z slang and tonality were adapted across all communication. The use of pop colour, artistic elements, and stickers across all the designs allowed us to position the festival effectively.

A Truly Immersive Social Experience

SOCIAL MEDIA & PERFORMANCE MARKETING

A Cool Browsing & Shopping Experience

WEB & MERCH DESIGN

IMPACT

A Blockbuster 
Event

Everything from the brand identity and communication to the space experience and website, really helped Vibin’ connect with its audience, making it a huge success, with several cities being sold out within days of the launch.